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Biases & Psychology

How the mind really decides — heuristics and cognitive biases, prospect theory and loss aversion, and the thinkers who mapped human judgment.

Cognitive bias

Cognitive bias

Prospect theory

Prospect theory

Loss aversion

Loss aversion

Cognitive dissonance

Cognitive dissonance

Daniel Kahneman

Daniel Kahneman

Richard Thaler

Richard Thaler

Dan Ariely

Dan Ariely

Gerd Gigerenzer

Gerd Gigerenzer